Delve into the career of Armando Testa, the man who revolutionized Italian advertising. This comprehensive monograph traces his journey from a designer at a prestigious Turin art school to becoming a legendary figure whose campaigns indelibly shaped the Italian cultural landscape.

Explore over three decades of innovative work, including print advertisements, animations, and television commercials. Discover how Testa blended artistry with commercial acumen, creating visually stunning and memorable campaigns that resonated with the Italian public.

This volume features a rich collection of high-quality reproductions, offering inspiration for design enthusiasts and a valuable resource for students and scholars of graphic design, advertising history, and Italian culture.

Hardcover, 9.75 x 11.75 in. | 216 pages